Brands are the most direct link between human progress and business progress.
Done right, branding holds the key to enormous positive change for people, organizations and societies.
Rasmus has more than 15 years’ experience working with large companies including IKEA, LEGO and Virgin, as well as a number of + $1B valuation European startups.
Groundbreaking and innovative brand and marketing programmes
Digital product development
Determining what business a company is really in
Uncovering and developing an inspiring purpose
Organizing a mixed brand portfolio
New product development
Finding the right partners
Briefing and overseeing creative execution
Interim CMO role
Ideas on brand transformation
No corporate function has changed as much as marketing in the last 10 years.
Rasmus regularly publishes leading thought pieces on the intersection of brand, marketing and branding issues in the international press. Below are links to some of his articles from Fast Company and Harvard Business Review.
Harvard Business Review:
"The brand network effect "
"The brand isn’t dead, but the traditional branding tools are dying"
"The 1P marketing paradigm"
He has also co-written a book on the new 1P marketing paradigm
(English version forthcoming).
Rasmus has always been fascinated by the power of the public, of media and communications to change the world around us.
He started his first newspaper when he was just 12. He had his first newspaper column when he was 15. He got national attention as a speaker when he was 20 and became his country’s youngest ever government spin-doctor when he was 22.
Since then he has studied political science, won the Crown Prince Frederik Scholarship for extraordinary academic achievement (the equivalent of a Rhodes Scholarship), received an MPA from Harvard’s Kennedy School, consulted for Forrester Research, co-founded a brand consultancy and held leadership positions in two global brand consultancies.
Since 2013 he has been independent advisor, writer and entrepreneur based in London.
Besides his advisory roles, he is also the non-executive board member of one fine national newspaper, Information.dk and founder of a technology venture, www.airfinity.com that seeks to invent a new scalable format for brands to engage their audiences.